Red Rebel Armour, founded by Sean Rayland-Boubar of the Sagkeeng First Nation, is an urban Indigenous collective merging streetwear with storytelling. Sean, an ex-gang member turned social entrepreneur, created the brand as an outlet during his journey to sobriety. Red Rebel Armour aims to break barriers for Indigenous individuals re-entering society by blending fashion with social enterprise, promoting cultural preservation, community empowerment, social justice, and environmental consciousness.
